The three boards, attribute by attribute
| Attribute | Indeed | BehavioralHires | |
|---|---|---|---|
| What it is | A general job site covering every industry | A professional network with a job board and recruiter tools | A job board built only for mental health, substance use treatment and ABA |
| Roles covered | Every industry — therapists and psychiatric NPs sit alongside all other roles | Every industry; recruiting runs through member profiles | Behavioral health only: 14 role pages from therapist to clinical director, each with a remote page |
| Free employer posting | Many jobs can be posted free, subject to terms, quality standards and usage limits; some jobs are sponsored-only | One free job at a time; free posts lose search visibility over time and are paused after 14 days of activity | None — employers pay to post; job seekers search and apply free |
| Paid promotion | Sponsored Jobs in Standard, Premium and Premium Plus tiers, charged per click or per started application | Promoted job posts, pay per click with a daily or total budget | None — one flat price per post; Featured is the only paid placement |
| Published price | Not published — a recommended price per job, with the minimum shown at sponsorship | Not published — a recommended budget per job | $199 Standard / $399 Featured at launch pricing |
| Billing | Billed for clicks or started applications from the previous period, on the first of the month or at $500 in spending, whichever comes first | Only clicks in the job's country are charged, up to your daily or total budget | One-time payment per post at checkout; slot plans bill monthly |
| Contract | None — cancel at any time; you set the ad duration | Not published | None — single posts never renew; slot plans cancel anytime |
| Where a paid post ranks | Premium posts show in the top 3 search results 2X more often than Standard (self-reported) | Promoted posts get increased visibility, ranking higher in search results | Featured posts sit at the top of the feed; beyond that, search order is not for sale |
As of October 2026, checked on each company's own website.
What does it cost to post a therapist job on Indeed and LinkedIn?
Neither board publishes a fixed price for paid promotion, and both let you start without paying.
On Indeed, many jobs can be posted for free, subject to Indeed's terms, conditions, quality standards and usage limits.
Some jobs are sponsored-only — for example jobs from a career site, a data feed or an applicant tracking system — and Indeed reserves the right to require that a job must be sponsored for any reason.
New US accounts that post a job can get a $75 credit to sponsor their first job; it expires one year after account creation, after which charges follow the Sponsored Job budget.
Indeed's pricing page shows four tiers: Free, then the paid Standard, Premium and Premium Plus (beta).
The Standard price is generated by Indeed's recommendation system, weighing factors such as job competitiveness, your hiring timeline and the supply of job seekers for the title — the minimum appears on the sponsorship page.
Indeed says Standard plans get "3X more applications" than free posts and that Premium posts show in the top 3 search results 2X more often than Standard; those are self-reported figures.
On LinkedIn you can also post free — one free job at a time — though free posts become less visible in search results over time and are paused after 14 days of activity.
Promotion is pay-per-click, and LinkedIn offers a free trial to promote your first job if you have never used a trial or promoted one before.
Close the post before the trial ends, or you are charged at the recommended daily or total budget.
BehavioralHires publishes its prices instead: $199 for a Standard post and $399 for a Featured post at launch pricing, each a one-time payment that runs for 30 days.
There is no free employer posting.
How does the pay-per-click billing work on each board?
Indeed's invoices reflect the amount spent on job seeker interactions — clicks or started applications — from the previous billing period.
You are billed on the first day of the month or when account spending reaches $500, whichever comes first.
LinkedIn charges only for clicks in the country where the job is posted.
With a daily budget, a promoted post bills up to that budget until you close it, or for up to 6 months, after which it closes automatically.
With a total budget it stays active until the budget is spent, then pauses.
LinkedIn says you will not be charged more than your daily or total budget, and you can adjust the budget while the post runs.
The practical difference is who sets the number.
Indeed computes a recommended price per job from its own market data and bills you in arrears for the interactions a post received; LinkedIn asks you to name a cap and bills clicks against it.
On both, spend tracks the attention a post gets, so a post for a hard-to-fill role can burn its budget slowly on either board.
Which board fits clinical leadership, and which fits volume hiring?
LinkedIn fits the searches where candidates maintain profiles: clinical directors, psychiatrists and psychiatric nurse practitioners.
Those are low-volume, high-specificity hires, and a promoted post on LinkedIn pairs higher placement in search results with a budget you control.
Indeed fits volume hiring: behavioral health technicians, RBTs, case managers, counselors and the other roles a behavioral health organization replaces constantly.
Free postings keep a bench of live ads up at no cost, and sponsorship goes on the posts that stall — with the trade-off that a general board's applicant flow arrives from every industry and needs screening.
Neither is wrong for the other job.
A psychiatric NP search on Indeed starts from a general candidate pool and leans harder on screening; an RBT search on LinkedIn works against a network whose members mostly are not RBTs.
Do you have to commit to either one?
No. Indeed's sponsored plans can be cancelled at any time — its pricing page says "No long-term contracts.
You set the ad duration."
LinkedIn's promoted posts are budget-controlled rather than contract-controlled: you set a daily or total budget, you are not charged beyond it, and you can adjust it based on the post's performance.
The free trial is the one place to be careful — a post you do not close before the trial ends is charged at the recommended budget.
BehavioralHires has nothing to sign either.
A single post is a one-time payment that never renews; slot plans bill monthly and can be cancelled whenever you like, with no minimum commitment.
Where does a behavioral-health-only board fit?
BehavioralHires is the third option: a job board built only for mental health, substance use treatment and applied behavior analysis, with 14 role pages from therapist to clinical director.
Every post — Standard or Featured — runs 30 days, appears on the matching role and city pages and is indexed in Google Jobs, and candidates apply on the hiring organization's own page.
The honest trade-off is reach.
A specialized board does not have a general site's traffic, and BehavioralHires publishes no candidate counts or placement numbers to judge it by — that gap favors the general boards, and it is why the picks above stand.
What a dedicated board removes is the field filter: every listing on it is behavioral health, so a post never competes with other industries for space, and one flat price replaces the per-click budget math.
The fact sheet lists every price and policy on one page.
Which one should you choose?
Choose Indeed if…
- You hire in volume — behavioral health technicians, RBTs, case managers, counselors — and want many postings live at once.
- You want to start on free postings and put sponsorship only behind the roles that stall.
- Your team has the time to screen applicants who come from outside behavioral health.
- You prefer a monthly invoice in arrears for clicks and started applications over prepaying per post.
Choose LinkedIn if…
- You are hiring clinical leadership — a clinical director, psychiatrist or psychiatric NP — and your candidates keep profiles.
- You want one promoted post with a daily or total budget, charged only for clicks in the job's country.
- You will work the network alongside the posting: outreach, referrals and profile-based sourcing.
- You have never promoted a job and want to try promotion on LinkedIn's free trial, closing the post before it ends.
Choose BehavioralHires if…
- Every role you hire is behavioral health, and screening out-of-field applicants on a general board is the slow part.
- You want one flat price per post instead of a per-click budget that is never the same twice.
- You hire across several sites or roles and want slots you can repoint for free each time a position fills.
- You would rather have a fixed 30-day post on matching role and city pages than manage a bidding budget.
Frequently asked questions
Is it free to post a therapist job on Indeed?
Often, yes.
Indeed says many jobs can be posted for free, subject to its terms, conditions, quality standards and usage limits, and some jobs — for example those posted through a data feed or an applicant tracking system — are sponsored-only.
New US accounts can also get a $75 credit to sponsor a first job, which expires one year after account creation.
Is LinkedIn good for hiring psychiatric nurse practitioners?
It can be, especially for experienced or leadership clinicians, because PMHNPs who are active on LinkedIn keep a profile with their licensure and history, and a promoted post ranks higher in search results.
Promotion is pay-per-click with a daily or total budget, and LinkedIn offers a free trial to promote your first job if you have never promoted one before, subject to job posting limits.
How much does it cost to sponsor a job on Indeed?
Indeed does not publish a fixed price.
The Standard price is generated by its recommendation system, weighing factors such as job competitiveness, your hiring timeline and the supply of job seekers for the title, and the minimum price appears on the sponsorship page.
You are invoiced for clicks or started applications and billed on the first of the month or when spending reaches $500, whichever comes first.
How does LinkedIn charge for a promoted job post?
Per click.
LinkedIn charges only for clicks in the country where the job is posted, up to the budget you set — daily or total.
A daily-budget post bills up to the daily budget until you close it, or for up to 6 months, after which it closes automatically; a total-budget post runs until the budget is spent, then pauses.
What is Indeed's $75 sponsored job credit?
A credit for sponsoring your first job, offered to new accounts in the US that post a job.
It expires one year after account creation, and once it expires you are charged based on the Sponsored Job budget you set.
Terms, conditions and quality standards apply.
Do I have to choose between Indeed and LinkedIn?
No — many employers run both.
Indeed's sponsored plans can be cancelled at any time and you set the ad duration; LinkedIn lets you set and adjust a promoted post's budget based on how it performs.
A behavioral-health-only job board can run alongside either, covering the roles where a general board's audience is thinnest.
How much does it cost to post a therapist job on BehavioralHires?
A Standard post is $199 and a Featured post is $399 at launch pricing (regular prices $299 and $499).
Each runs for 30 days from purchase, is a one-time payment with nothing to sign, and appears on the matching role and city pages.
Organizations hiring constantly can take a slot plan: $899 a month for 10 live posts or $1,749 for 25.
Where these facts come from
- Indeed: indeed.com/hire/pricing (checked October 5, 2026)
- Indeed: indeed.com/hire/how-to-hire/counselor (checked October 5, 2026)
- LinkedIn: linkedin.com/help/linkedin/answer/a520820 (checked October 5, 2026)
- LinkedIn: linkedin.com/help/linkedin/answer/a1605750 (checked October 5, 2026)
- LinkedIn: linkedin.com/help/linkedin/answer/a519737/differences-between-free-and-promoted-jobs (checked October 5, 2026)