💰 State salary data

Therapist Salary in Wisconsin: Counselors, MFTs and Social Workers

Founder, BehavioralHires
Data: BLS OEWS May 2025

BLS publishes no wage figure for therapists as such.

In Wisconsin it publishes three occupations, and two of them sit slightly above their national medians while the third sits far below.

Counselors, a combined occupation that also counts substance abuse and behavioral disorder counselors, had a median of $62,220, 5% above the national median.

Mental health and substance abuse social workers had a median of $61,860, 3% above theirs.

Marriage and family therapists had a median of $37,870, 43% below the national figure.

Posted pay in Wisconsin therapist listings

$98,500/yrmedian

Posted ranges run $82,000–$125,000/yr, from 3 distinct pay ranges at 1 employer (LifeStance Health).

From BehavioralHires' live job listings as of October 28, 2026. See the listings

Counselors (combined) · SOC 21-1018

$62,220/yr

+5% vs. national $59,350

$29.91/hr median

Marriage & family therapists · SOC 21-1013

$37,870/yr

−43% vs. national $66,940

$18.21/hr median

MH & substance abuse social workers · SOC 21-1023

$61,860/yr

+3% vs. national $60,280

$29.74/hr median

Why three figures, not one

BLS publishes no occupation called “therapist.” The title is filled by licences counted in separate occupations, so this page shows each one against its own national median and never averages them. None of the three is a figure for one licence alone.

U.S. Bureau of Labor Statistics, Occupational Employment and Wage Statistics (OEWS), May 2025 state and national estimates — Wisconsin, SOCs 21-1018, 21-1013, 21-1023.

Retrieved 2026-09-24 from the BLS Public Data API.

How to read these figures

These figures are U.S. Bureau of Labor Statistics estimates for three whole occupations across every employer in the state, from the May 2025 Occupational Employment and Wage Statistics release. They are not listings on this site and not a quote for any particular job, and none of them is a figure for one licence alone. A percentile is a position in the state's wage distribution, not a pay step or an experience level, so check current postings and ask each employer how its pay is structured.

Wisconsin vs. the national figures, occupation by occupation

Each occupation is compared with its own national median from the same May 2025 release (national pages for counselors, marriage and family therapists, and social workers), and the national therapist salary page explains why the figures are never blended.

Ranks count only the jurisdictions (states plus DC) where BLS publishes that occupation’s figure.

OccupationWI medianNationalDiff.Rank by median
Counselors (combined) (21-1018)$62,220$59,350+5%16th of 51
Marriage & family therapists (21-1013)$37,870$66,940−43%45th of 45
MH & substance abuse social workers (21-1023)$61,860$60,280+3%17th of 51

Differences are whole percentages of the national figure, rounded half away from zero, computed from the figures shown.

By estimated employment, Wisconsin ranks 20th of 50 for counselors (combined), 30th of 40 for marriage and family therapists, 20th of 50 for mental health and substance abuse social workers.

Three medians: two nearly identical, one far apart

The Wisconsin counselor median of $62,220 is $2,870 above the national $59,350, and the social worker median of $61,860 is $1,580 above the national $60,280, so the two Wisconsin rows sit $360 apart.

The marriage and family therapist median of $37,870 is $29,070 below the national $66,940.

Nationally, the family therapist median leads the counselor median by $7,590; in Wisconsin it trails the counselor median by $24,350, or 64%.

The order reverses completely: the occupation that leads nationally sits at the bottom in Wisconsin, 45th of the 45 jurisdictions that publish a median for it.

Any single Wisconsin figure for therapists as such would have to hide all of this.

Counselors: ahead of national through the middle, not at the ceiling

The Wisconsin counselor advantage is widest at the floor and narrows toward the top.

The 10th percentile of $46,510 is 19% above the national figure and the 25th percentile of $52,420 is 11% above, while the median of $62,220 is 5% above the national $59,350 and the 75th percentile of $77,520 sits 1% above.

At the 90th percentile the row falls below national, $94,640 against the national $97,590.

The middle half of the Wisconsin distribution spans $25,100, narrower than the national band of $29,430.

For someone weighing a counselor offer, the Wisconsin figures are the higher benchmarks through the floor and middle, but the Wisconsin ceiling is not.

This is a combined occupation: the figures pool Wisconsin's licensed professional counselors with substance abuse and behavioral disorder counselors.

MeasureWINationalDifference
10th percentile$46,510$38,940+19%
25th percentile$52,420$47,100+11%
Median (50th)$62,220$59,350+5%
75th percentile$77,520$76,530+1%
90th percentile$94,640$97,590−3%
Hourly median$29.91$28.53+5%
Employment8,340491,930—

What this figure covers: A COMBINED occupation: BLS publishes no wage series for licensed mental health counselors (LPC, LMHC, LPCC, LCPC) alone, so this figure pools them with substance abuse and behavioral disorder counselors.

Nobody can tell from this release which way the blend pulls the figure.

Family therapists: far below national, on a small sample

Wisconsin marriage and family therapists had a median of $37,870, $29,070 below the national median of $66,940 — a 43% gap, the widest of the three occupations against their own national figures.

The hourly median is $18.21 against $32.18 nationally.

BLS estimates 180 marriage and family therapists employed in Wisconsin, a small employment estimate, so this page quotes the occupation's median only and builds no analysis on its percentiles.

At the median Wisconsin ranks 45th of the 45 jurisdictions that publish a median for the occupation, and no publishing jurisdiction has a lower one.

OEWS does not say why the gap is this wide, and this page does not guess.

MeasureWINationalDifference
10th percentile$34,980$44,650−22%
25th percentile$34,980$50,070−30%
Median (50th)$37,870$66,940−43%
75th percentile$54,870$93,840−42%
90th percentile$69,570$123,730−44%
Hourly median$18.21$32.18−43%
Employment18066,740—

What this figure covers: An occupation of its own for marriage and family therapists — the only one of the three that is not a blend or a split.

⚠️ BLS's employment estimate for this occupation in Wisconsin is 180 — under 500, so these percentiles rest on a small sample.

Read the median; treat the tails with caution.

Social workers: above national through the middle, below at the top

Mental health and substance abuse social workers in Wisconsin sit above the national distribution through the floor and middle and below it at the top.

The 10th percentile of $45,430 is 14% above the national figure, the 25th percentile of $49,720 is 6% above, and the median of $61,860 is 3% above the national $60,280.

The 75th percentile of $75,360 is 5% below the national $79,730 and the 90th percentile of $87,690 is 16% below the national $104,170.

The Wisconsin 10th-to-90th span is $42,260 against a national span of $64,430: the Wisconsin distribution starts higher and tops out lower.

For someone weighing a social work offer, the Wisconsin figure is the higher of the two up to the median and the lower of the two above it.

BLS estimates 1,880 employed in Wisconsin, which ranks 20th of the 50 jurisdictions that publish an employment estimate for the occupation.

MeasureWINationalDifference
10th percentile$45,430$39,740+14%
25th percentile$49,720$47,070+6%
Median (50th)$61,860$60,280+3%
75th percentile$75,360$79,730−5%
90th percentile$87,690$104,170−16%
Hourly median$29.74$28.98+3%
Employment1,880132,810—

What this figure covers: Clinical social workers (LCSWs) are counted either here or in SOC 21-1022, healthcare social workers, depending on the setting of the job.

This page shows 21-1023 only, so it does not describe every LCSW.

Reading a Wisconsin offer against these figures

Start with the occupation the job would be counted in, and compare the offer against that row rather than a blended number.

The Wisconsin hourly medians are $29.91 for counselors, $18.21 for marriage and family therapists and $29.74 for mental health and substance abuse social workers, against national hourly medians of $28.53, $32.18 and $28.98.

A salary at the Wisconsin counselor median of $62,220 would sit $360 above the Wisconsin social worker median and $24,350 above the Wisconsin family therapist median, so the same dollar figure reads very differently depending on the row.

A percentile is a position in the state's distribution, not a career stage, so an offer at the 25th percentile says where a figure sits among Wisconsin jobs in that occupation, not a judgement about the person hired.

Which Wisconsin licences these figures do and don't describe

None of the three rows is a licence figure.

The counselor row pools LPCs with substance abuse and behavioral disorder counselors, and BLS publishes no LPC-only median for Wisconsin.

Wisconsin licenses professional counselors as the LPC and also issues a professional counselor training license on the way to full licensure; OEWS does not split the row by licence stage, so nothing here says what a training-license holder earns.

The marriage and family therapist row is the one occupation of its own among the three; Wisconsin licenses marriage and family therapists, with a marriage and family therapist training license as its training tier, and that row is not split by stage either.

Clinical social workers holding the LCSW, Wisconsin's clinical social worker license, are counted either in this social worker row or in healthcare social work depending on the setting of the job, so the Wisconsin figures do not describe every LCSW.

What each licence requires in Wisconsin is summarized in counselor licensure in Wisconsin, social work licensure in Wisconsin, and MFT licensure in Wisconsin.

Before you weigh an offer, check which licence the posting asks for — browse therapist jobs in Wisconsin.

Read the small-sample row with care

The marriage and family therapist row carries this page's small-sample flag: BLS estimates 180 marriage and family therapists employed in Wisconsin, an estimate the series flags as small, so the page quotes that occupation's median only and the analysis above builds nothing on its percentiles.

The counselor and social worker rows carry no flag, with employment estimates of 8,340 and 1,880.

Wisconsin's family therapist employment estimate ranks 30th of the 40 jurisdictions that publish one, tied with one other state.

What Therapist Job Listings in Wisconsin Show Right Now

From the 25 active therapist listings on BehavioralHires as of October 28, 2026.

Open listings
25
therapist jobs in Wisconsin
Employers hiring
7
practices, clinics and systems
Posted in last 14 days
5
new listings
Listings stating pay
56%
of open listings

Employers with the most openings

Pay employers post

  • 56% of therapist listings in Wisconsin state any pay at all.

Benefits and work arrangement

  • 8% remote or telehealth and 60% hybrid; the rest are on-site
  • Dental & Visionnamed in 92%
  • 401k Matchnamed in 92%
  • Health Insurancenamed in 88%
  • Flexible Schedulenamed in 64%
  • PTO / Paid Time Offnamed in 36%

Source: active therapist listings on BehavioralHires, updated daily. Pay figures use only listings that state pay (midpoint of each posted range). Benefits count listings that name the benefit; a listing that doesn’t mention one may still offer it.

Browse 25 jobs →

Frequently Asked Questions

What is the median therapist salary in Wisconsin?

There is no single figure, because BLS publishes no occupation called therapist.

For May 2025 it publishes three Wisconsin medians: $62,220 for counselors, a combined occupation that also counts substance abuse and behavioral disorder counselors; $61,860 for mental health and substance abuse social workers; and $37,870 for marriage and family therapists.

The counselor median is 5% above its national figure and the social worker median 3% above theirs, while the family therapist median sits 43% below the national figure.

Use the row for the occupation the job would be counted in.

Do counselors or marriage and family therapists earn more in Wisconsin?

At the median, counselors: $62,220 against $37,870 for marriage and family therapists, a gap of $24,350, or 64% measured against the family therapist median.

That is the reverse of the national picture, where the family therapist median of $66,940 is $7,590 above the counselor median of $59,350.

The counselor row also sits $360 above the Wisconsin social worker median, so the family therapist row is the outlier among the three in Wisconsin, not the leader it is nationally.

How many counselors, family therapists and social workers work in Wisconsin?

BLS estimates 8,340 counselors in the combined occupation, 180 marriage and family therapists and 1,880 mental health and substance abuse social workers employed in Wisconsin.

Those are headcounts of people in jobs during the survey period, not open positions.

By employment, Wisconsin ranks 20th of 50 jurisdictions for counselors, tied for 30th of 40 for family therapists and 20th of 50 for social workers, counting only jurisdictions where BLS publishes an employment estimate.

Why does this page say so little about what marriage and family therapists earn in Wisconsin?

Because the employment estimate is small.

BLS estimates 180 marriage and family therapists employed in Wisconsin, and the series flags an occupation with a small state employment estimate rather than lean on its percentiles.

For that flagged occupation the page quotes the median, the hourly median and the employment count and nothing more.

The Wisconsin median of $37,870 is 43% below the national median of $66,940, and the hourly median is $18.21 against $32.18 nationally — the two figures that survive the flag both point the same way.

Find Therapist Jobs in Wisconsin
Filter by salary range, benefits, and location.

More Wisconsin Therapist Resources

Wage figures: BLS OEWS May 2025 state and national estimates, SOCs 21-1018, 21-1013, 21-1023, retrieved 2026-09-24.

Page last updated 2026-09-25.