There is no single therapist pay figure for North Carolina — BLS publishes three occupations, and all three medians sit below their national figures, by very different distances.
Counselors, a combined occupation that also counts substance abuse counselors, had a median of $55,490, 7% below theirs.
Mental health and substance abuse social workers had a median of $58,210, just 3% below.
Marriage and family therapists had a median of $48,100, 28% below.
Nationally the family therapist median is the highest of the three; in North Carolina it is the lowest.
Posted pay in North Carolina therapist listings
$90,000/yrmedian
Posted ranges run $70,000–$115,000/yr, from 3 distinct pay ranges at 2 employers (LifeStance Health, Talkiatry).
From BehavioralHires' live job listings as of October 29, 2026. See the listings
Counselors (combined) · SOC 21-1018
$55,490/yr
−7% vs. national $59,350
$26.68/hr median
Marriage & family therapists · SOC 21-1013
$48,100/yr
−28% vs. national $66,940
$23.13/hr median
MH & substance abuse social workers · SOC 21-1023
$58,210/yr
−3% vs. national $60,280
$27.98/hr median
Why three figures, not one
U.S. Bureau of Labor Statistics, Occupational Employment and Wage Statistics (OEWS), May 2025 state and national estimates — North Carolina, SOCs 21-1018, 21-1013, 21-1023.
Retrieved 2026-09-24 from the BLS Public Data API.
How to read these figures
Each occupation is compared with its own national median from the same May 2025 release (national pages for counselors, marriage and family therapists, and social workers), and the national therapist salary page explains why the figures are never blended.
Ranks count only the jurisdictions (states plus DC) where BLS publishes that occupation’s figure.
Differences are whole percentages of the national figure, rounded half away from zero, computed from the figures shown.
By estimated employment, North Carolina ranks 14th of 50 for counselors (combined), 7th of 40 for marriage and family therapists, 8th of 50 for mental health and substance abuse social workers.
All three North Carolina medians sit below their national figures, but the distances differ so much that the order of the three occupations flips.
The social worker median of $58,210 is $2,070 below the national $60,280 and the counselor median of $55,490 is $3,860 below the national $59,350, while the family therapist median of $48,100 is $18,840 below the national $66,940.
Nationally, family therapists lead counselors by $7,590 at the median; in North Carolina, counselors lead family therapists by $7,390 and social workers lead them by $10,110.
The social worker median also sits $2,720 above the counselor median, a wider lead than the national gap of $930 between those two rows.
North Carolina counselors run below the national distribution at every percentile, and the gap widens toward the top.
The 10th percentile of $37,440 and the 25th percentile of $45,100 are each 4% below their national figures, the median of $55,490 is 7% below, the 75th percentile of $68,610 is 10% below the national $76,530, and the 90th percentile of $86,010 is 12% below the national $97,590.
The middle half of the distribution spans $23,510, against a national band of $29,430, so North Carolina counselor pay clusters more tightly around its lower median.
An offer at the national median of $59,350 would sit $3,860 above the state median.
The hourly median is $26.68 against $28.53 nationally.
This is a combined occupation, so the figures describe every kind of counselor it pools, not one licence.
What this figure covers: A COMBINED occupation: BLS publishes no wage series for licensed mental health counselors (LPC, LMHC, LPCC, LCPC) alone, so this figure pools them with substance abuse and behavioral disorder counselors.
Nobody can tell from this release which way the blend pulls the figure.
Marriage and family therapists in North Carolina sit below the national distribution at every percentile, and the gap is widest at the bottom.
The 10th percentile of $27,860 is 38% below the national $44,650, the median of $48,100 is 28% below, and the 90th percentile of $109,200 is the closest point, 12% below the national $123,730.
Below the median the distribution is compressed, with the 25th percentile of $37,160 just $10,940 under the median; above it the distribution stretches, from the 75th percentile of $62,310, 34% below the national $93,840, up to a 90th percentile $46,890 higher still.
The hourly median is $23.13 against $32.18 nationally.
BLS estimates 1,400 family therapists employed in North Carolina, the 7th-largest count of the 40 jurisdictions that publish one.
OEWS does not say why this distribution sits so low, and this page does not guess.
What this figure covers: An occupation of its own for marriage and family therapists — the only one of the three that is not a blend or a split.
Mental health and substance abuse social workers are the closest of the three North Carolina occupations to their national figures.
The median of $58,210 is 3% below the national $60,280, the 10th percentile of $38,970 is 2% below, and the 25th percentile of $48,150 is the one percentile on this page above its national figure, 2% above.
The distance then opens: the 75th percentile of $67,460 is 15% below the national $79,730 and the 90th percentile of $79,720 is 23% below.
The middle half of the distribution spans $19,310 against a national band of $32,660, so the ceiling is where this row departs from national.
BLS estimates 3,690 social workers employed in North Carolina, the count tied for 8th-largest of the 50 jurisdictions that publish one.
What this figure covers: Clinical social workers (LCSWs) are counted either here or in SOC 21-1022, healthcare social workers, depending on the setting of the job.
This page shows 21-1023 only, so it does not describe every LCSW.
Start with the occupation the job would be counted in, because the three North Carolina distributions are far apart.
A counselor offer at the state median of $55,490 would sit $7,390 above the family therapist median of $48,100, yet $2,720 below the social worker median of $58,210.
Hourly postings read against the hourly medians: $26.68 for counselors, $23.13 for family therapists and $27.98 for social workers in North Carolina.
A percentile is a position in the state distribution, not a pay step or a career stage, so an offer at the 25th percentile says where it sits among North Carolina jobs in that occupation, not a judgement about the person hired.
None of the three rows is a licence figure.
The counselor row pools the state's licensed clinical mental health counselors, the LCMHCs — the LPC letters no longer name a North Carolina counsellor title — and their associates, with substance abuse and behavioral disorder counselors, and BLS publishes no LCMHC-only median for the state.
The family therapist row is the closest to a single licence, an occupation of its own for marriage and family therapists, whom the state licenses as the LMFT with a licensed marriage and family therapy associate tier, but OEWS does not split it by licence stage, so it cannot say what an associate earns.
Clinical social workers holding the LCSW or the LCSW-A associate licence are counted either in this social worker row or in healthcare social work, depending on the setting, so the $58,210 median does not describe every LCSW.
What each licence requires in North Carolina is summarized in counselor licensure in North Carolina, social work licensure in North Carolina, and MFT licensure in North Carolina.
Before you weigh an offer, check which licence the posting asks for — browse therapist jobs in North Carolina.
From the 68 active therapist listings on BehavioralHires as of October 29, 2026.
Source: active therapist listings on BehavioralHires, updated daily. Pay figures use only listings that state pay (midpoint of each posted range). Benefits count listings that name the benefit; a listing that doesn’t mention one may still offer it.
Browse 68 jobs →There is no single figure, because BLS publishes no occupation called therapist.
For May 2025 it publishes three North Carolina medians: $55,490 for counselors (a combined occupation that also counts substance abuse counselors), $48,100 for marriage and family therapists and $58,210 for mental health and substance abuse social workers.
All three sit below their national medians, and social workers are the closest, 3% below.
Use the row for the occupation the job would be counted in.
At the median, counselors: $55,490 against $48,100 for marriage and family therapists, a gap of $7,390.
That is the reverse of the national order, where the family therapist median of $66,940 leads the counselor median of $59,350 by $7,590.
The state gap holds from the 25th percentile, $7,940, through the 75th, $6,300, and reverses at the top: the North Carolina family therapist 90th percentile of $109,200 is $23,190 above the counselor figure of $86,010.
The North Carolina 90th percentile is $86,010 for counselors, $109,200 for marriage and family therapists and $79,720 for mental health and substance abuse social workers.
Those are 12%, 12% and 23% below the respective national 90th percentiles.
The family therapist figure is the highest ceiling of the three North Carolina distributions even though that occupation has the lowest median.
One in ten workers in each occupation earned more than its 90th percentile figure.
BLS estimates 10,300 counselors in the combined occupation, 1,400 marriage and family therapists and 3,690 mental health and substance abuse social workers employed in North Carolina.
Those are headcounts of people in jobs during the survey period, not open positions.
By employment, North Carolina ranks 14th of the 50 jurisdictions that publish an estimate for counselors, 7th of 40 for family therapists and tied for 8th of 50 for social workers.
Sources
Wage figures: BLS OEWS May 2025 state and national estimates, SOCs 21-1018, 21-1013, 21-1023, retrieved 2026-09-24.
Page last updated 2026-09-25.