BLS publishes no occupation called therapist — it publishes three, and in South Dakota all three medians land below their national figures by very different margins.
Counselors, a combined occupation that also counts substance abuse counselors, had a median of $53,650, 10% below theirs.
Mental health and substance abuse social workers had a median of $48,920, 19% below, and marriage and family therapists $44,870, 33% below.
The three occupations' national order reverses in South Dakota.
Counselors (combined) · SOC 21-1018
$53,650/yr
−10% vs. national $59,350
$25.79/hr median
Marriage & family therapists · SOC 21-1013
$44,870/yr
−33% vs. national $66,940
$21.57/hr median
MH & substance abuse social workers · SOC 21-1023
$48,920/yr
−19% vs. national $60,280
$23.52/hr median
Why three figures, not one
U.S. Bureau of Labor Statistics, Occupational Employment and Wage Statistics (OEWS), May 2025 state and national estimates — South Dakota, SOCs 21-1018, 21-1013, 21-1023.
Retrieved 2026-09-24 from the BLS Public Data API.
How to read these figures
Each occupation is compared with its own national median from the same May 2025 release (national pages for counselors, marriage and family therapists, and social workers), and the national therapist salary page explains why the figures are never blended.
Ranks count only the jurisdictions (states plus DC) where BLS publishes that occupation’s figure.
Differences are whole percentages of the national figure, rounded half away from zero, computed from the figures shown.
By estimated employment, South Dakota ranks 44th of 50 for counselors (combined), 37th of 40 for marriage and family therapists, 49th of 50 for mental health and substance abuse social workers.
All three South Dakota medians sit below their national counterparts, but by margins that differ sharply.
The counselor median of $53,650 is $5,700 below the national $59,350, the social worker median of $48,920 is $11,360 below the national $60,280, and the family therapist median of $44,870 is $22,070 below the national $66,940.
The order of the three occupations reverses as a result.
Nationally, family therapists lead counselors by $7,590 at the median and social workers sit $930 above counselors; in South Dakota, counselors lead social workers by $4,730 and lead family therapists by $8,780.
The national family therapist premium over counselors does not just narrow here — it flips.
Two of the three rows rest on employment estimates the page flags as small samples; the counselor row, estimated at 1,710, carries no flag, and the final section explains the flags.
The counselor row is the only South Dakota distribution this page can quote in full, and its shape is flat: close to the national figures at the bottom, far behind at the top.
The 10th percentile of $39,210 is the only figure on this page above its national counterpart, $270 over the national $38,940.
From there the gap widens moving up: the 25th percentile of $45,650 is 3% below national, the median of $53,650 is 10% below, the 75th percentile of $62,660 is 18% below, and the 90th percentile of $67,010 is 31% below the national $97,590.
The middle half spans $17,010 against a national band of $29,430, and the 10th-to-90th span is $27,800 against $58,650 — less than half.
For someone weighing a counselor offer, the floor looks like the national one, but the ceiling does not.
This is a combined occupation, so the figures describe every kind of counselor it pools, not one licence.
What this figure covers: A COMBINED occupation: BLS publishes no wage series for licensed mental health counselors (LPC, LMHC, LPCC, LCPC) alone, so this figure pools them with substance abuse and behavioral disorder counselors.
Nobody can tell from this release which way the blend pulls the figure.
Marriage and family therapists have the lowest of the three South Dakota medians, $44,870, which sits 33% below the national median of $66,940 — the widest gap of the three occupations.
The hourly median is $21.57 against $32.18 nationally.
By median, South Dakota ranks 44th of the 45 jurisdictions that publish one for this occupation.
The employment estimate, 80, is the smallest of the three, so the page flags this row and quotes only its median in prose; read the percentile table below as a small-count table, not as figures to weigh an offer against.
What the median does support: the national premium for family therapists over counselors, $7,590 at the median, is absent here — the South Dakota counselor median of $53,650 sits $8,780 above it.
What this figure covers: An occupation of its own for marriage and family therapists — the only one of the three that is not a blend or a split.
⚠️ BLS's employment estimate for this occupation in South Dakota is 80 — under 500, so these percentiles rest on a small sample.
Read the median; treat the tails with caution.
Mental health and substance abuse social workers have a median of $48,920, 19% below the national $60,280, and an hourly median of $23.52 against $28.98 nationally.
The occupation sits between the other two in South Dakota: $4,730 below the counselor median of $53,650 and $4,050 above the family therapist median of $44,870.
Nationally the order differs — the social worker median sits $930 above the counselor median and $6,660 below the family therapist median.
By median, South Dakota ranks 37th of the 51 jurisdictions that publish one for this occupation.
The employment estimate, 230, is small — smaller than the counselor row's 1,710 — so the row carries the page's flag and the prose quotes only its median; both counts are headcounts of people in jobs, not open positions.
What this figure covers: Clinical social workers (LCSWs) are counted either here or in SOC 21-1022, healthcare social workers, depending on the setting of the job.
This page shows 21-1023 only, so it does not describe every LCSW.
⚠️ BLS's employment estimate for this occupation in South Dakota is 230 — under 500, so these percentiles rest on a small sample.
Read the median; treat the tails with caution.
Start with the occupation the job would be counted in, and compare against that row rather than a blended number.
A counselor offer at the South Dakota median of $53,650 sits $4,730 above the social worker median and $8,780 above the family therapist median, so the same dollar figure means different things in different rows.
Hourly postings read the same way: the South Dakota hourly medians are $25.79 for counselors, $21.57 for family therapists and $23.52 for mental health and substance abuse social workers, against national hourly medians of $28.53, $32.18 and $28.98.
For the two flagged rows, the median is the only figure this page builds on, so an offer well away from $44,870 or $48,920 has no state benchmark here.
A percentile is a position in the state distribution, not a pay step, so an offer at the 10th percentile says where it sits among South Dakota jobs in that occupation, not a judgement about the person hired.
None of the three rows is a licence figure.
The counselor row pools licensed professional counselors (LPC) and licensed professional counselor–mental health (LPC-MH) with substance abuse and behavioral disorder counselors, and BLS publishes no LPC-only or LPC-MH-only median for South Dakota.
The family therapist row is the closest to a single licence: South Dakota licenses marriage and family therapists (LMFT) as an occupation of its own, but OEWS does not split the row by licence stage, so it cannot say what a therapist still working toward the licence earns.
On the social work side, the independent clinical credential is the certified social worker–private independent practice (CSW-PIP), and social workers holding it are counted in this row or in healthcare social work depending on the setting, so the $48,920 median does not describe every CSW-PIP.
What each licence requires in South Dakota is summarized in counselor licensure in South Dakota, social work licensure in South Dakota, and MFT licensure in South Dakota.
Before you weigh an offer, check which licence the posting asks for — browse therapist jobs in South Dakota.
Two of the three rows on this page carry the small-sample flag: BLS estimates 80 marriage and family therapists and 230 mental health and substance abuse social workers employed in South Dakota.
BLS still publishes percentiles for both occupations, and the tables print them, but tables built on counts that size can swing widely between percentiles, which is why this page quotes only the median (and the hourly median) for those two rows and builds no analysis on their tails.
The counselor row, estimated at 1,710, is large enough that it carries no flag, and it is the only one of the three distributions this page reads in full.
There is no single figure, because BLS publishes no occupation called therapist.
For May 2025 it publishes three South Dakota medians: $53,650 for counselors (a combined occupation that also counts substance abuse counselors), $48,920 for mental health and substance abuse social workers and $44,870 for marriage and family therapists.
All three sit below their national medians, by 10%, 19% and 33% respectively.
Use the row for the occupation the job would be counted in.
At the median, counselors: $53,650 against $44,870, a gap of $8,780.
That reverses the national picture, where the family therapist median of $66,940 leads the counselor median of $59,350 by $7,590.
The family therapist figure is also the one built on the smallest employment estimate, 80, which is why the page quotes only its median.
Measured against the social worker median of $48,920, counselors lead by $4,730, whereas nationally social workers sit $930 above counselors.
The page quotes a 90th percentile only for counselors, whose employment estimate is large enough to read in full: $67,010, 31% below the national 90th percentile of $97,590.
One in ten counselors earned more than that.
The family therapist and social worker rows carry small employment estimates, 80 and 230, so their 90th percentiles are printed in the tables but not analyzed here; their medians, $44,870 and $48,920, are the figures to use.
BLS estimates 1,710 counselors in the combined occupation, 80 marriage and family therapists and 230 mental health and substance abuse social workers employed in South Dakota.
Those are headcounts of people in jobs during the survey period, not open positions.
By employment, South Dakota ranks 44th of the 50 jurisdictions that publish an estimate for counselors, tied for 37th of the 40 that publish one for family therapists and 49th of the 50 that publish one for social workers.
Sources
Wage figures: BLS OEWS May 2025 state and national estimates, SOCs 21-1018, 21-1013, 21-1023, retrieved 2026-09-24.
Page last updated 2026-09-25.